survey results of best practices,”Technology, marketing, & manufacturing managers support innovation by ensuring that their people participate actively and effectively on teams Senior business unit managers support innovation by ensuring that structure, processes, and other organizational mechanisms support the innovation teamsSenior managers support innovation by making sure that available resources flow smoothly to innovation projectsSenior managers make long term investments in technology, manufacturing, and other assets to support ongoing innovationSurvey of ‘The best’ = those business units that are in top third in industry for NPD success, above the mean for relative success
and above mean for market-financial success”