A company’s values or core values concern:,”a. whether and to what extent it intends to operate is an ethical and socially responsible mannerb. how aggressively it will seek to maximize profits and enforce high ethical standardsc. the beliefs and operating principles built into the company’s “”balanced scorecard”” for measuring performanced. the beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company’s business and pursing its strategic vision and mission Xe. the beliefs, principles
and ethical standards that are incorporated into the company’s strategic intent and business model.”