when functional structures lose effectiveness,”what if you have a lot of different businesses?what if you operate in a lot of countries?what if you have many different customers?these situations are difficult to handle with functional structures because such structures tend to be “”one size fits all””-loyalties are ultimately to the function rather than a specific business, country

when functional structures lose effectiveness,”what if you have a lot of different businesses?what if you operate in a lot of countries?what if you have many different customers?these situations are difficult to handle with functional structures because such structures tend to be “”one size fits all””-loyalties are ultimately to the function rather than a specific business, country

or customer”