Levels of planning,”Corporate level plan (5-20 years out): CEO, Corporate Office o Top management’s decisions concerning the organizations missions and goals o Corporate level strategy: specifies in which industries and nation market an organization intends to compete in and why Business level plan (1-5 years out): GE o Divisional manager’s decision pertaining to divisions’ long term goals, overall strategy, and structure o Compete effectively against its rivals in an industry (ex. other makers of plastic) Functional level plan: Manufacturing, marketing, accounting
R&D o Functional managers decisions pertaining to the goals that they propose to pursue to help the division attain it’s business level goals o Add value to products and services o Functional level strategy: A plan of action to improve the ability of each of the organizations functions to perform its task specific activities in ways that add value to an organizations good and services”