Weapons that managers have (six and three with explanations),”six: customer service, employee skills, innovation, quality, social media and big data.- Quality as a strategic weapon: quality can be used to build competitive advantage and attract loyal customers. Managers need to search for the best practices among (non)competitors that lead to their superior performance
which is benchmarking. – Social media as a strategic weapon: successful social media strategies should help people connect and reduce costs or increase revenue possibilities. Social media can boost productivity.- Big data as a strategic weapon: the data can be used to respond to the needs of the stakeholders. Managers can measure data and translate that knowledge into improved decision making and performance.”