Competitive (business) strategy and types 4 (Porter generic strategies),”how an organization will compete in its business units.o Cost leadership strategy. Having the lowest costs in its industry and aimed at a broad market.o Differentiation strategy. Offering unique products that are widely valued by customers and aimed at broad market.o Focus strategy. A cost advantage (cost focus) or a differentiation focus) in a narrow segment or niche (which can be based on product variety, customer type,distribution channel
or geographical location).o Stuck in the middle. What happens if an organization can’t develop a cost or differentiation advantage?”