Motivation unique groups of workers,”All employees have different needs, personalities, skills, abilities, interests and aptitudes. The unique groups are:- A diverse workforce: managers need to think in terms of flexibility. A diverse array of rewards is needed to motivate employees with such diverse needs. Many organizations have a work/life balance program and flexible work arrangements (ex. Telecommuting). However, both positive and negative relationships have been found.- Professionals: professionals differ from non-professionals since they have a strong and long-term commitment in their field. Job challenges and value support here are more important than money and promotion. – Contingent workers: (temp. workers) they often have low security and do not identify with the organization. Motivators can be the need for a fixed job
and the opportunity for training. The equity theory plays a big role in demotivation.”