Boston Consulting Group(BCG) matrix,”A portfolio planningapproach that examinesstrategic business units basedon their relative marketshares and growth rates.Businesses are classified asstars, cash cows, questionmarks (problem children)

Boston Consulting Group(BCG) matrix,”A portfolio planningapproach that examinesstrategic business units basedon their relative marketshares and growth rates.Businesses are classified asstars, cash cows, questionmarks (problem children)

ordogs.”