value era,”From the 1990s to thepresent, some argue thatfirms moved into the valueera
competing on the basisof value; others contend thatthe value era is simply anextension of the marketingera and is not a separate era”
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value era,”From the 1990s to thepresent, some argue thatfirms moved into the valueera
competing on the basisof value; others contend thatthe value era is simply anextension of the marketingera and is not a separate era”