service-dominant logic,”An approach to business thatrecognizes that customers donot distinguish between thetangible and the intangibleaspects of a good or service
but rather see a product interms of its total value.”
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service-dominant logic,”An approach to business thatrecognizes that customers donot distinguish between thetangible and the intangibleaspects of a good or service
but rather see a product interms of its total value.”