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market intelligence,”Information gathered on aregular
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Read moremarketing informationsystem (MIS),”A system, either paper orelectronic
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Read moreone-to-one era,”From the 1990s to thepresent
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Read moreservice-dominant logic,”An approach to business thatrecognizes that customers donot distinguish between thetangible and the intangibleaspects of a good or service
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Read moreoffering,”The entire bundle of atangible good, intangibleservice
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Read morecommunicating,”In marketing, a broad termmeaning describing theoffering and its value topotential customers
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Read more“Today companies are findingthat to be successful, they need a more interactive…”
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Read more“Marketing can’t just promise value, it also has to….”
Average Rating 0 out of 5 stars. 0 votes.You must log in to submit a review.“Marketing can’t just promise value,[…]
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