Business level strategies,”o Low cost strategy: try to be the lowest cost product in your market, target everyone (Walmart)o Differentiation strategy: goal is to differentiate your product from other competitors
target everyone (Mcguckins) o Focused low cost strategy: serving only a segment of the overall market and trying to be the lowest-cost organization serving that segment (ex. Papa Murphy’s and food stamps) o Focused differentiation strategy: serving only one segment of the overall market and trying to be the most differentiated organization serving that segment (Whole Foods)”