principles of stage gate process,”Strong senior management commitment (they are the gate-keepers)Business innovation strategy exists, has been converted into objectivesProject management system thru-outEmphasizes market assessmentsEmphasizes pre-development assessment: (early stages found to be most wanting) Is this a good business? Who are the customers? Do we have the technological capability?Predevelopment; what exactly is the product concept, and can we do it at the right cost?Pre-established criteria: forces discussion of important issuesClear plan – lays out what to do by when, by whom

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survey results of best practices,”Technology, marketing, & manufacturing managers support innovation by ensuring that their people participate actively and effectively on teams Senior business unit managers support innovation by ensuring that structure, processes, and other organizational mechanisms support the innovation teamsSenior managers support innovation by making sure that available resources flow smoothly to innovation projectsSenior managers make long term investments in technology, manufacturing, and other assets to support ongoing innovationSurvey of ‘The best’ = those business units that are in top third in industry for NPD success, above the mean for relative success

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fast follower strategy,”Firm must be very good with innovation and have strong R&D, and be good at figuring out why the first mover failed to exploit the market so they can leapfrog fast and grab the market Examples: Apple with mp3 players and later cell phones, Nokia with a smart phone, Google over Yahoo, Microsoft in search technology

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