obstacles to value chain management (4),”- Organizational barriers: include reluctance or refusal to share information. This is the most difficult obstacle to handle. System security is also important.- Cultural attitudes: especially trust and control can be obstacles. There must be mutual respect for, and honesty about each partner’s activities along the chain. Too much trust can also be a problem. Another culture attitude is that organizations feel they lose control. – Required capabilities: they are essential to capturing the value chain. It requires self-evaluations of capabilities and processes in order to become more efficient and effective at managing their value chains.- People: without commitment

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