Five most important competitive forces (five forces model),”1. Level of rivalry among organizations in industry: increased competition results in lower profits 2. Potential for entry into an industry: easy entry leads to lower prices and profits3. The power of large suppliers: if there are only a few suppliers of important items, supply costs rise 4. The power of large customers: if there are only a few large buyers

Five most important competitive forces (five forces model),”1. Level of rivalry among organizations in industry: increased competition results in lower profits 2. Potential for entry into an industry: easy entry leads to lower prices and profits3. The power of large suppliers: if there are only a few suppliers of important items, supply costs rise 4. The power of large customers: if there are only a few large buyers

they can bargain down prices5. The threat of substitute products: more available substitutes tend to drive down prices and profits”