GLOBE – cross-cultural investigation,”1. Assertiveness (The extend to which a society encourages people to be tough, confrontational, assertive and competitive vs. modest and tender)2. Future orientation3. Gender differentiation (The extent to which a society maximizes gender role differences.)4. Uncertainty avoidance5. Power distance6. Individualism/collectivism7. In-group collectivism (The extent to which members of a society take pride in membership in small groups such as their family and circle of close friends and th organizations in which they are employed.)8. Performance orientation (The degree to which a society encouraged and rewards group members for performance improvement and excellence.)9. Humane orientation (The degree to which a society encourages and rewards individuals for being fair, altruistic, generous
caring and kind to others.)”