Information Role,”• Monitor role- scan environment for info, actively contact others for info, receives lots of unsolicited info, reading local newspapers, keep eye on competition, customer & tech changes• Disseminator role- share info they have collected with subordinates and others in the company• Spokesperson role- share info with people outside department or company
CEO’s do this when they meet with shareholders or Board of Directors. CEO’s also do this when involved in media news story.”