integrating mechanisms,”from most simple to most complexDirect contact-marketing manager and r&d manager meet to brainstorm new product ideasLiaison roles-assistant manager and project team leader identify best product suggestions to put into developmentTask forces-representatives from marketing, r&d
and manufacturing meet to discuss launch of new productCross-functional team-a cross-functional team composed of all functions is formed to manage product to its launch in the marketIntegrating roles and departments-senior managers provide members of cross-functional team with relevant info from other teams and divisionsMatrix structure-top managers decide to move to a matrix structure to develop many new products simultaneously”