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Components of the General External Environment,”Economy, Technology, Sociocultural
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Read moreConfirmation Bias,”hear something that fits our opinions we latch onto
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Read moreContributes to Organizational Performance,”more scanning, increase profits
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Read moreAlters Organizational Strategies,”if people don’t like something
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Read moreEnvironmental Scanning,”systematically searching the environment for events or issues that might affect an organization, includes tracking on social mediaKeeps Companies Current- know what consumers wantReduces Uncertainty- responses to ads
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Read moreProactive,”do things right before it happens, do everything to solve the problem
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Read moreAccomodative
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Read moreDefensive,”least admit responsibility
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Read moreReactive,”less than society expects, deny it
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