Average Rating 0 out of 5 stars. 0 votes.You must log in to submit a review.“Today companies are findingthat to[…]
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communicating,”In marketing, a broad termmeaning describing theoffering and its value topotential customers
Average Rating 0 out of 5 stars. 0 votes.You must log in to submit a review. communicating,”In marketing, a broad[…]
Read moreoffering,”The entire bundle of atangible good, intangibleservice
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Read moreservice-dominant logic era
Average Rating 0 out of 5 stars. 0 votes.You must log in to submit a review.service-dominant logic era The period[…]
Read moreservice-dominant logic,”An approach to business thatrecognizes that customers donot distinguish between thetangible and the intangibleaspects of a good or service
Average Rating 0 out of 5 stars. 0 votes.You must log in to submit a review.service-dominant logic,”An approach to business[…]
Read moreone-to-one era,”From the 1990s to thepresent
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Read morevalue era,”From the 1990s to thepresent, some argue thatfirms moved into the valueera
Average Rating 0 out of 5 stars. 0 votes.You must log in to submit a review.value era,”From the 1990s to[…]
Read moremarketing era,”From 1950 to at least 1990(see service-dominant logicera, value era, and one-to-oneera)
Average Rating 0 out of 5 stars. 0 votes.You must log in to submit a review.marketing era,”From 1950 to at[…]
Read moreselling era
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Read moreselling orientation
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