Power Tactics,”Legitimacy: rely on your authority positionRational persuasion: present logicInspirational appeal: emotional commitment by targeting valuesConsultation: involve target by asking them for helpExchange: reward target with benefitsPersonal appeal: ask your friends, rely on their trustIntegration: flattery, praise, or friendliness to get resultsPressure: warnings
creating demandsCoalitions: aid and support from others for your cause”