rogers five factors,”relative advantage-(An innovation will be adopted more widely when it is considered superior to the alternative solution that it replaces.)compatibility-(Compatibility measures whether the innovation is consistent with the set of norms, values and other cultural aspects or religious beliefs that predominate in the population.)complexity-(Complexity is the level to which an innovation is seen as being complex to use in practice, maybe because its user interface is not intuitive, or it requires too many successive steps to be applied, like swallowing pills every hour ten times a day.)trialability-(Triability is the degree to which an innovation may be experimented with on a limited basis. It lowers barriers to entry for customers, especially the late majority.)observability-(Finally, innovations that have a lower degree of observability will spread more slowly than others
because observable innovations advertise for themselves)”