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npd and organization design principles
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Read morehow do firms manage innovation
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Read morefirst to market strategy (first mover),”Innovation culture, able to create and then dominatethe market against fast followersExamples: Amazon with the e-book
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Read morecorporate entrepreneurship
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Read moresurvey results of best practices,”Technology, marketing, & manufacturing managers support innovation by ensuring that their people participate actively and effectively on teams Senior business unit managers support innovation by ensuring that structure, processes, and other organizational mechanisms support the innovation teamsSenior managers support innovation by making sure that available resources flow smoothly to innovation projectsSenior managers make long term investments in technology, manufacturing, and other assets to support ongoing innovationSurvey of ‘The best’ = those business units that are in top third in industry for NPD success, above the mean for relative success
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Read morefast follower strategy,”Firm must be very good with innovation and have strong R&D, and be good at figuring out why the first mover failed to exploit the market so they can leapfrog fast and grab the market Examples: Apple with mp3 players and later cell phones, Nokia with a smart phone, Google over Yahoo, Microsoft in search technology
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Read more3 parts of the intention to act entrepreneurial
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Read moremanaging new product development
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Read moreniche strategy,”Focus on specific niche market, requires a close connection to customers on what they want as far as product differentiationExamples: Laurastar, a Swiss with high end irons “”world’s smartest iron””, SolarCity
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