Vertical integration,”A corporate level strategy in which a company expands its business operations either backward into a new industry that produces inputs for the company’s product (backward vertical integration) or forward into a new industry that uses, distributes

Vertical integration,”A corporate level strategy in which a company expands its business operations either backward into a new industry that produces inputs for the company’s product (backward vertical integration) or forward into a new industry that uses, distributes

or sells the company’s products (forward vertical integration)”