Author: mfadmin

why is new product development important,”BCG survey: global innovators generated a 12% premium in past 3 years over non-innovating competitors, and 2% over the past 10 years (a period with several recessions!!)Conference board Study: 72% of CEOs said innovation was a top strategic priority; only 55% were satisfied with their financial returns from innovationIn many industries >50% of sales comes from products introduced in the last 5 years (e.g., electronics, autos

Management

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more on maximizing fit with customer requirements,”Must offer more compelling features, greater quality, more attractive pricing, better value than competing productsWhy do companies fail to do this? no clear sense of what customers value most so overinvest in wrong features; overestimate customer willingness to pay for features so stuff product with unwanted features, too expensive; Cannot resolve heterogeneity in customer demands so compromise too much

Management

Average Rating 0 out of 5 stars. 0 votes.You must log in to submit a review.more on maximizing fit with[…]

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